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Team
Mudita logo with purple and green figure and text
Image with text: Attention! This investment falls outside AFM supervision. No license and no prospectus required for this activity. Image with text: Attention! This investment falls outside AFM supervision. No license and no prospectus required for this activity. In 2 lines with figure with question mark and a euro sign in the point.
Meet the MUDITA team

Meet our team

Mudita was founded by Jeroen Kroezen and Wim Nienhuis. Both are pioneers in social entrepreneurship and together served on the board of one of the first social enterprises at the beginning of this century. After holding various positions in both the corporate sector and social organizations, they have once again joined forces to help enterprises achieve impact and growth.

Wim and Jeroen were previously board members of AgroFair, a Fairtrade fruit company founded by Solidaridad to open up the banana market and contribute to better living conditions in producing regions. In this unique model, the AgroFair cooperative, in which the banana farmers were organized, played a key role. AgroFair grew into a successful and well-respected player in the sector.

Following their work in both business and social organizations, Wim and Jeroen have now teamed up again with Mudita to support social enterprises in growing and increasing their impact.

Jeroen

Jeroen Kroezen

Co-founder

Jeroen is a pragmatic idealist and strategic thinker, who combines analytical skills with a sharp eye for diverse individual and societal interests.

As a people oriented development economist, he has devoted his career to sustainable and social business development. He lived and worked in Ecuador, where he pioneered in the Fairtrade export business, building up a cooperative of banana farmers. After that, he became managing director of the impact driven fruit company AgroFair. During the past decade, he managed programmes for sustainable coffee, cocoa, tea and fruit at Solidaridad and served as senior corporate partnership manager, co-creating sustainability strategies, setting up joint projects in developing countries and developing impactful partnerships with private companies that want to do things right.

photo head on green background

Wim Nienhuis

Co-founder

Wim combines a business oriented mindset with a strong commitment to the greater good. He equally emphasizes on cultivating relationships and delivering tangible results.

 After working for Deloitte and becoming a Certified Public Auditor (RA), he transitioned to run AgroFair, together with Jeroen. Whilst AgroFair was impact driven by origin, he later managed Boerman Transport, where he led “with love”.
 Presently, next to setting up Mudita Cooperative, he is running Cooperate Green, a consulting company assisting organizations in ESG-reporting. He also advices and supports the Fairtrade banana company Volta River Estates Ltd., which stands as a prime example of potential investments for Mudita.